Privacy Policy

We treat your personal data confidentially and observe the legal regulations for the protection of your data. In the following, we would like to 

inform you about how and for what purpose we collect and use your data.

As a rule, it is possible to use our website without providing personal data. Insofar as personal data (for example, name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.

We point out that data transmission over the Internet (eg communication by e-mail) security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible party


The responsible party for data processing on this website is:
dieMorgenmacher UG (haftungsbeschränkt).
Martin-Schleyer-Strasse 28
78465 Konstanz

E-mail: support (ät)


The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Data protection officer within the meaning of Art. 4 fig. 7 DS-GVO is:

Felix Pfeffer


support (ät)


Revocation of your consent to data processing


Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.


Right of appeal to the competent supervisory authority


In the event of violations of data protection law, the data subject has a right of appeal to the competent supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:


Right to data portability


You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.


Data collection on our website


Storage of access data in server log files


In order to ensure the trouble-free operation of our website and to improve our offer, we store access data in so-called server log files and evaluate them (e.g. the name of the requested file, date and time of access, amount of data transferred and the requesting provider). This data does not allow us to draw any conclusions about your person. The data is automatically deleted after 90 days.


Customer account


If you open a customer account with us, your voluntarily provided personal data will be collected. The data processing serves the purpose of improving your visitor experience and simplifying order processing and is carried out with your consent. You can revoke your consent at any time by notifying us for the future. Your customer account will then be deleted.


Collection, processing and use of personal data for contract processing


We collect personal data if you provide it voluntarily in the context of your order or when contacting us (eg by contact form or e-mail). You can see which data is collected in the respective input forms. We use the data you provide without your separate consent solely for the purpose of processing the contract and dealing with your inquiries. After complete processing of the contract, we block your data for further use and delete it after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data.


Data transfer for the fulfillment of the contract


In order to be able to fulfill the contract with you, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.


In order to be able to process payments, we pass on the necessary data to the credit institution commissioned with the payment and, if applicable, to the payment service provider selected by you in the ordering process.


Use of cookies


We would like to make your visit to our website attractive and enable you to use certain functions. For this reason, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.


Third-party cookies 


(Third-party cookies esp. from advertisers):  You can configure your browser settings and, for example, refuse to accept third-party cookies or all cookies. However, we expressly point out that not all functions of our website will then work and you will not be able to use the website correctly.


Analysis tools and advertising


Use of Google Analytics for web analysis


This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.


Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.


The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.


IP anonymization: We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.


Browser Plugin: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:


Objection to data collection and opt-out:You can prevent the collection of your data by Google Analytics by selecting „do not accept cookies“ in your browser settings. We would like to point out that deactivating cookies may lead to functional restrictions of our website.


You can find more information on how Google Analytics handles user data in Google’s privacy policy:


Order data processing: We have concluded an order data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.


Google Ad Sense


This website uses Google AdSense, an advertising integration service offered by Google Ireland Limited, located at Gordon House, Barrow Street, Dublin 4, Ireland.


Google AdSense allows us to present targeted third-party advertising on our website. In doing so, the ad content is selected based on your interests, which Google determines by analyzing your previous online behavior. In addition, contextual information such as your location, the content of the website visited or Google search terms entered are taken into account when selecting ads.


To collect and analyze visitor data, Google AdSense uses technologies such as cookies, web beacons (invisible graphics) and similar recognition methods.


The information collected by Google AdSense about the use of this website (including your IP address) and the delivery of advertising will be transmitted to and stored by Google on servers in the United States. Google may share this information with its partners, but will not associate your IP address with any other data held.


The use of AdSense is based on Art. 6 (1) lit. f DSGVO, as the website operator has a legitimate interest in the efficient marketing of its website. If consent has been obtained, processing is based exclusively on Art. 6 (1) a DSGVO and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. This consent can be revoked at any time.


The transfer of data to the USA is based on standard contractual clauses of the European Commission. For more information, please see the following link:


Disclosure of data processing


The details can be read here: How we use data from websites or apps on or in which our services are used.


Google Web Fonts


This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.


For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.


If your browser does not support web fonts, a standard font will be used by your computer. You can find more information about Google Web Fonts at


in Google’s privacy policy:


Marketing and partners


The operator of this website participates in affiliate programs. If you click on an advertisement on our site or click on an affiliate link that participates in the affiliate program and then perform an action (for example, make a purchase), we receive a commission for this from our affiliates. There is absolutely no financial disadvantage for you as a result.


In order to make this possible, our affiliates must recognize and track that you have reached the respective product via the ad placed on our website and have performed the specified action. For this purpose, our partners use cookies or similar recognition technologies (for example, device fingerprinting).


The collection and evaluation of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring that its affiliate commissions are calculated correctly. If consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1) lit. a DSGVO and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. This consent can be revoked at any time.


We work together with the following partners:




The provider is Amazon Europe Core S.à.r.l. 

For more details, please see the Amazon Privacy Policy:


Source reference: